In the competitive world of alcoholic beverage manufacturing, pricing is a crucial factor that can make or break a brand's success. One of our clients, a leading alcoholic beverage maker, faced significant pricing challenges: They lacked a precise way to evaluate the impact of pricing and promotion decisions on sales. Identifying the exact drivers behind sales was a hurdle, hindering strategic initiatives. We collaborated with them to introduce precision into their pricing and sales evaluation processes. Curious to learn more about how we helped this alcoholic beverage maker overcome their pricing challenges?