TripAdvisor reviews are important for hoteliers as they have a huge impact on booking decisions. Travelers mostly rely heavily on review sites, such as TripAdvisor, to guide their travel plans and only 67% would book if the property had fewer customers posting reviews, while 53% would stay with no reviews posted. With a higher star rating, hotels can expect more visitors which means a larger customer base so it's important that these properties maintain feedback with details about what customers like!