The price of pure coconut oil in India can range from ₹250 to ₹700 per liter depending on quality, extraction method, and brand. Cold pressed virgin coconut oil tends to cost more due to the nutrient-rich, unrefined extraction process which retains natural aroma and health benefits. Truveda's pure virgin coconut oil offers premium quality at a fair price, ensuring purity and effectiveness for hair, skin, and cooking needs. Factors like organic certification, packaging, and region of sourcing also influence the final cost. Always choose brands like Truveda that prioritize purity over price.