Few vehicles evoke the sense of rugged nostalgia and timeless design quite like the Land Rover Defender. Whether you’re exploring city streets or venturing into the wild, the Defender stands as a symbol of durability and adventure. But not all restored Defenders are created equal—and not all sell equally well. To understand what drives the most successful Defender sales, we need to look beyond aesthetics and dive into the psychology of buyers. What do they really want? And what types of restorations truly offer defender restoration price for value?