Established floor scale chain decoration company channel control, but also the way the value chain extending longitudinally, but, the current situation does not appear widespread, does not have the typical sense, but may still be the future trend. Significance chain longitudinally extending that profit from every aspect of the value chain, integrated into the total profit, with the entire chain to control the extent of the deepening of the total profit of premium space will become increasingly large, its affect the entire industry's future earnings distribution pattern,hog wire fence how to horizontal diversification is far unmatched. But, at the same time, to the greatest extent possible to control the whole industry chain, the difficulty nor can general business competence, financial strength and first multi-organizational coordination of operational capability, that is, the first two lie rigid threshold. Sub-categories based on the substance of operations based on the nature of such a strategy is differentiated by sub-category to create, as the basis for shaping the differentiated brand experience that differentiate high profits. Differentiation is to achieve profitable premium brand sources, and this difference must also be closely linked nature of the industry and, ultimately, embodied in the sub-category. composite materials 2x6 So the first thing we have to figure out what is the nature of the flooring industry demand. Have to admit, at the beginning of any industry, the marketing process is very simple, is to produce more and better meet the market value of the use of physical demand for the product, but with the escalating demand, play will eventually surpass the efficacy of marketing products itself, but more and more close to consumer demand nature of the industry. For example, the beginning of the real estate industry, is to build more houses for people to live better, to the nature of the industry and the development of the operational phase,gray porch floor sale it becomes a lot better in the construction of more and better house, beyond the house itself Lot be the first to consider the consumer to buy a house, people would first ask, "Where is the real estate project", then, we will consider other elements of product size, construction quality, therefore,above ground pool panel privacy fence is the essence of the real estate area. Into the flooring industry, we say that the essence of this requirement is style.