Many people have heard of links by now. Links comprise the web's infrastructure and allow users to navigate from one webpage to another. While links are occasionally included in the text without an "anchor" (e.g., https://www.thinkwithniche.com/blogs), they are usually inserted with an "anchor" to improve the user's reading experience. Let's look at what is anchor tag is and why it is important. In addition, learn how to optimize your anchor text for SEO.