The cost per lead on B2B marketplaces depends on your industry, competition, and membership plan. On average, most businesses see a CPL between ₹20–₹60, and the return depends on how many leads convert into real orders. If even 1 out of 10 enquiries becomes a customer, the ROI is strong because your total lead cost stays low while sales value stays high. When choosing a platform, most businesses compare Which platform is good, IndiaMART or TradeIndia? The common debate IndiaMART VS TradeIndia: Who is The Best B2B Platform? usually comes down to reach, lead quality, and pricing. Conclusion If you want high buyer traffic and faster enquiries, IndiaMART performs better for most sellers. If you want budget-friendly plans and niche-specific leads, TradeIndia is a good option.