Landing pages are simple, focused website pages designed to promote one specific service — such as teeth whitening, physio sessions, skin consultations or pathology tests. They help clinics convert visitors into real patients quickly and effectively. 1. Designed to Get Bookings Landing pages have one main goal: getting someone to book. This makes them more effective than general website pages. 2. Perfect for Google Ads If you run ads, sending traffic to a dedicated landing page increases conversions. Many clinics use this strategy with help from a medical marketing agency melbourne. 3. Makes Information Easy to Understand A good landing page explains your service clearly, without distracting menus or long text. 4. Helps Track Performance You can measure clicks, bookings and form submissions easily, helping you know what works. Final Thought Landing pages are simple tools that turn online traffic into real patient enquiries.