Film marketing strategies are planned methods used to promote a movie and attract the right audience before and after its release. These strategies focus on creating awareness, building excitement, and driving viewership through effective film marketing techniques such as trailers, teasers, social media campaigns, influencer collaborations, and media promotions. Modern film advertising uses digital platforms like YouTube, Instagram, and OTT ads along with traditional channels such as TV, print, and outdoor promotions to reach a wider audience. Strong film promotion and marketing also include PR activities, music launches, and audience engagement content to maintain interest until release. Conclusion: Well-executed film marketing strategies help films gain visibility, connect with audiences, and achieve better commercial success by using the right mix of digital and traditional promotional methods.