Modern film marketing strategies focus on engagement, interactivity, and digital reach.Traditional methods like posters and TV ads are now complemented by film advertising on social media, streaming platforms, and influencer campaigns, targeting audiences more effectively. Interactive experiences, such as virtual reality previews, live events, and contests, enhance film promotion and marketing, making campaigns memorable and shareable. Data-driven insights help studios tailor their strategies, ensuring maximum impact and ROI. Collaborations with brands and merchandise also expand reach, adding new layers to film marketing strategies. Conclusion Today’s film promotion and marketing is multi-platform, personalized, and audience-focused. By combining digital campaigns, immersive experiences, and strategic partnerships, studios create anticipation, engagement, and stronger box-office results.