AI is playing a big role in modern product design. Many companies use ai in product development and ai for product development to study customer data, test ideas, and improve product quality. With the help of ai-powered product development, businesses can reduce time, lower cost, and make smarter decisions. In ai in new product development, AI helps in research, trend analysis, and concept testing. Also, ai driven product development supports automation and improves speed. But AI cannot replace human imagination, emotions, and original thinking. Conclusion: AI supports creativity, but it cannot replace human creativity in product design. The best results come when AI tools and human ideas work together.