In today's business environment, having a great product or service is no longer enough. Companies face increasing competition, rising customer acquisition costs, and rapidly changing consumer expectations. To achieve sustainable growth, businesses need more than isolated marketing tactics—they need a well-defined strategy.nIn his article, "Marketing Mastery: Strategy — 9 Moves That Win," marketing expert Volodymyr Khomichenko outlines key strategic principles that help organizations build lasting competitive…