Every business has its own story — about the people behind it, what they believe in, and what they’re trying to achieve. One effective method for conveying that narrative is utilizing interview videos. These videos provide the opportunity for real individuals to articulate their thoughts on camera. Interviewees’ expressions, tones, and inflections aid the audience’s understanding of the content. It’s a straightforward yet powerful approach to authenticating a business and making it feel more tangible. This accordingly builds trust. When the video is made well, it doesn’t just look nice —it feels real. It shows what the company cares about and why it’s special to its audience.