The Japan sneakers market is changing as more and more customer segments show the interest in this segment. The market is moving toward trendy shoes that are comfortable to wear and on active patrol too. Hype and creativity in designs are described by using limited-edition drops, youth-regulated street fashion, and social media trends. Performance also matters as there are numerous opportunities when shoppers expect to find lightweight, ventilated and supportive sneakers. The trend of partnering with artists and figures of pop-culture also enhances demand. In the interim, the used market and secondary market remain healthy showing that there is great interest among collectors. Altogether, the sneaker economy of Japan is a fashionable, comfortable, and cultural market, which is dynamic and future oriented.