The quick spiel is that we have consistently proven that we understand SEO better than the broad competition and give it the attention it deserves. We separate out the strategy into currently ranking URL's, volume keywords, competition specific keywords, legitimate backlinking at 10x the quantity, topic saturation and aggressive targeting and retargeting of your identified audience. We use many tools to heat map the site to perfect call to action conversions and call metrics and such. In short, we don't play games and we also don't take on every client we run into. We must believe in the ability for the "brand" to explode. Once we get our hands on it, we can aggressively dominate the identified competitors.