In the Fast-Moving Consumer Goods (FMCG) industry, where product availability and timely delivery are critical to brand loyalty, last-mile delivery plays a pivotal role. This final leg of the supply chain—delivering goods from a transportation hub to the final destination—is also the most complex, costly, and error-prone. In fact, last-mile delivery can account for more than 50% of the total logistics cost in FMCG supply chains.