The automobile components industry in India is growing at a fast pace and is expected to grow to 200$ Bn by 2026. Fueled by innovation, localisation and a focus on Mobility 360 degrees, it is highly customer-centric, with every innovation to elevate the customer experience. That is why the components in the automotive electronics segment must align with modern consumers’ evolving needs and expectations. However, innovation alone is not sufficient; delivering on promises of quality & cost is equally critical, especially considering the significant number of people who rely on transportation for their safety and convenience. This underscores the importance of business leaders who clearly understand the products and the market scenario. Yet, when discussing the leaders in product development and marketing, how often do we envision a woman at the helm of the company? Despite the traditionally male-dominated nature of the automotive electronics niche within the components segment, there are trailblazers like Khushboo Shinagare who defy stereotypes and excel in leadership roles. As the CEO and Director of Tropicool Car Gadgets Pvt Ltd., Khushboo’s success challenges the preconceived notions about who can lead and drive innovation in the automotive components industry.