Arfadia has revolutionized digital marketing with its AI Search Optimization, introducing innovative strategies such as Search Everywhere Optimization (SEOv2) and Generative Engine Optimization (GEO). Established in 2008, this Indonesian agency has managed over 480 projects globally and positions itself ahead of competitors by enhancing brand visibility across all consumer touchpoints, including platforms like TikTok and YouTube. GEO addresses the demands of generative AI searches, ensuring brands become part of direct answers rather than just search results. Arfadia anticipates trends like voice search that alter consumer behavior, supported by international certifications (ISO 9001, ISO 14001, OHSAS 18001) and a diverse team of experts. CEO Tessar Napitupulu emphasizes the necessity of a comprehensive digital strategy as the industry shifts towards conversational AI, predicting market growth to USD 41.39 billion. Brands utilizing Arfadia's optimization strategies have seen visibility increases up to 400%, confirming the agency's leadership in transforming digital marketing through AI.