The world of Search Engine Optimization (SEO) and digital marketing is changing faster than ever—and Artificial Intelligence (AI) is the driving force behind this revolution. From smarter keyword research to personalized user experiences, AI is transforming how businesses attract, engage, and convert online audiences. As Google continues to roll out AI-powered updates like Search Generative Experience (SGE) and RankBrain, understanding the impact of AI on SEO and search marketing is no longer optional—it’s essential for staying competitive in 2026 and beyond.