If your website traffic has been stagnating—or worse, declining—you’re not alone. Many businesses invest in SEO but fail to see results because of a few common (and costly) mistakes. Search Engine Optimization (SEO) is constantly evolving, and what worked a few years ago might not work today. To grow your online presence effectively, it’s important to understand what not to do. In this guide, we’ll explore the top seven SEO mistakes that could be quietly sabotaging your rankings, visibility, and overall website traffic—and how you can fix them before they do more damage.