In today’s beauty-driven world, smooth and silky hair has become a universal desire. From glossy advertisements to social media trends, everyone seems to be chasing that perfect, frizz-free finish. However, everyday exposure to heat styling, pollution, harsh chemicals, and changing weather conditions often leaves hair dry, unmanageable, and damaged. That’s where keratin treatments come in as an effective and transformative solution. But what exactly is keratin, and why has it become such a popular hair care treatment? Let’s take a closer look.