When was the last time you actually stopped in a mall to read a printed poster? Exactly. Shoppers today are bombarded with content. They are glued to their phones. If your mall’s advertising doesn’t literally move and shine, nobody is looking at it. Mall operators are sitting on a goldmine of empty wall space. Taping a printed banner to a concrete pillar just makes the whole place look cheap. You need displays that match the luxury brands trying to sell there.