Truth & Hair’s Root Touch-Up Hair Mascara features a scalp-safe, cruelty-free formula that sets quickly and resists smudging throughout the day. Available in black and brown shades, it blends seamlessly into natural hair tones while aloe extract supports scalp comfort. Designed for five-minute application, it offers lightweight, temporary coverage without heavy colour payoff. Founded by Saumya Alagh and Shailesh Singh, the brand champions flexible, texture-first beauty solutions for everyday use.