REFINE Beauty, founded in 2024 by Firdose Ghauri and Mahima Kotwal, introduces a design-led makeup line focused on intuitive, multi-use essentials. The range includes Oh-Mwah Melty Lip Balm, Oh-My Melty Lip & Cheek Tint, and Oh-My Glow Blush + Highlighter, all created to suit Indian skin tones. With buttery textures, blendable formulas, and sculptural packaging, the products prioritise ease, versatility, and everyday wear. Positioned around minimal routines, the collection encourages effortless application without rigid beauty rules.