1. Have a goal The question is simple: why do you want to have a blog? Do you want to generate authority, make money on the internet, attract leads and customers to your company, generate business, and exchange ideas? The objective is what will guide your entire strategy, from designing the content to be published to measuring results. 2. Define your personas A blog is an Inbound Marketing and Content Marketing strategy, therefore, it must be targeted at your personas. Who do you want to attract with this blog? Why? What are the characteristics and behaviors of this audience? Defining the personas for your content marketing strategy is essential for you to create the right content that will boost your blog. It is through this knowledge that you will determine the themes, keywords, and objectives of each content produced. 3. Choose the platform There are several options for you to create a blog: Blogger, WordPress, Medium and now even LinkedIn is getting into content generatio

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