Technology

Πολλές φορές διαβάζοντας άρθρα για eshop software και ecommerce θα έχετε συναντήσει τον όρο Omni Channel. Πρόκειται για τεχνικό όρο που χρησιμοποιείται συχνά στο digital marketing και αρκετοί το συγχέουν με το multichannel. Το πολυκαναλικό marketing και οι πωλήσεις χρησιμοποιούν διαφορετικά κανάλια προβολής και πωλήσεων (google, facebook, amazon, ebay, eshops κλπ.) κάθε ένα από τα οποία λειτουργεί αυτόνομα. Βασικό πρόβλημα είναι η μη ολοκλήρωση και ανομοιόμορφη παρουσία του brand στα διάφορα ψηφιακά μέσα. κατασκευή e-shop Το Omnichannel αποτελεί εξέλιξη του multichannel και παρέχει ενιαία και φιλική αγοραστική εμπειρία για τους πελάτες σε όλα τα διαθέσιμα κανάλια προβολής και πωλήσεων. Για να πραγματοποιηθεί το omnichannel, η εταιρεία θα πρέπει να συνδέσει και αυτοματοποιήσει το συγχρονισμό όλων των σημείων επικοινωνίας και των σχετικών υπηρεσιών. Η ολοκληρωση των υπηρεσιών υλοποιείται μέσω ενιαίου συστήματος με το οποίο επιτυγχάνεται ο συντονισμός και η διασύνδεση όλων των

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